Post by ryglo739 on Mar 16, 2024 13:12:53 GMT 9.5
The tone of voice is one of those "mythological animals" that populate the web: everyone knows it, many talk about it, some even swear they have known it, very few actually really know what it is. A topic dear to copywriting and even more dear to those who deal with brand identity , the tone of voice owes its well-deserved fame to its considerable weight. What is tone of voice A burden that few are truly aware of, yet everyone, and I mean everyone , those who write, or rather those who communicate, must know what it is. Tone of voice : literally, it is the "tone of voice" that you want to give to communication, in harmony with the brand identity; defines the character and personality that you want to build for a product or brand. from Marketing Glossary Very important, therefore, for anyone who has to write a text, more or less long, for a company, a brand.
To draw a parallel outside the magical world of the web, it's a bit DX Leads like what good writers strive to do every time they make a different character speak ; when the writer isn't good enough, that thing happens where everyone speaks the same way. A style , a mood , a series of rules, written and unwritten, that decode anyone's way of expressing themselves. This is equally true when we speak and communicate in public, official, institutional or formal situations. And it applies in the same way on the web pages of the company website we work for, on our blog, on the social accounts we manage, in the press releases we receive, read or write.
Values, concepts, philosophy Once upon a time, not too long ago, we heard about bureaucratese, politicise, medicase, sinistrese , etc. etc. In a decidedly exaggerated and extreme way, so much so as to become incomprehensible to anyone who was not part of that professional circle, these -ese decreed a very specific and well-defined tone of voice , which perfectly described the way of speaking - and thinking - of who used them. The tone of voice is so important for this reason. Through the use of certain words, adjectives, verbs, and everything else, a brand really manages to express and communicate with its target.
To draw a parallel outside the magical world of the web, it's a bit DX Leads like what good writers strive to do every time they make a different character speak ; when the writer isn't good enough, that thing happens where everyone speaks the same way. A style , a mood , a series of rules, written and unwritten, that decode anyone's way of expressing themselves. This is equally true when we speak and communicate in public, official, institutional or formal situations. And it applies in the same way on the web pages of the company website we work for, on our blog, on the social accounts we manage, in the press releases we receive, read or write.
Values, concepts, philosophy Once upon a time, not too long ago, we heard about bureaucratese, politicise, medicase, sinistrese , etc. etc. In a decidedly exaggerated and extreme way, so much so as to become incomprehensible to anyone who was not part of that professional circle, these -ese decreed a very specific and well-defined tone of voice , which perfectly described the way of speaking - and thinking - of who used them. The tone of voice is so important for this reason. Through the use of certain words, adjectives, verbs, and everything else, a brand really manages to express and communicate with its target.