Post by sarkerraihan on Feb 27, 2024 15:05:12 GMT 9.5
Livestream shopping is an emerging digital marketing strategy that combines influencer marketing, live streaming and online sales. In other words, it is a modern teleshopping : an influencer or a brand ambassador, through a live online video, illustrates the potential of a product or service, actively interacting with live users and inviting them to finalize the purchase. livestream shopping Livestream shopping is a sales strategy widely used in China , where influencers entertain their users for up to 3, 4, 5 hours. “ Live shopping ” is loved both by users for the high rate of involvement, and by brands who have found a very high conversion rate compared to traditional sales techniques. The reason for the success of livestream shopping is easy to say: users tend to trust their favorite influencers and love listening to them.
Above all, they love to be entertained and asked questions, deriving Paraguay Mobile Number List immense gratification from the influencer's answers. This is why users are more likely to purchase sponsored products during a live broadcast: they are emotionally involved in the sales process and, with the simple purchase of a product, they feel an integral part of a community of enthusiasts. In summary, livestream shopping expertly blends storytelling and emotional marketing with the aim of transforming a community of users into active customers of a brand. HOW DOES LIVESTREAM SHOPPING WORK? As anticipated, three elements are necessary to structure a livestream shopping session : a live streaming platform . It can be a social network like Instagram or TikTok, but also an e-commerce like Taobao or Amazon, more precisely on Amazon Live . an influencer with an already consolidated user base , or a figure capable of entertaining and answering questions regarding the sponsored product. a quality product to promote . Users can be very critical and the risk of a sh*tstorm a shower of very negative comments) against the brand and the influencer is just around the corner.
For this reason it is necessary to offer satisfactory and well-made products and services. livestream shopping You don't need an influencer or famous personality to integrate livestream shopping into a brand's digital strategy. This technique, in fact, can be used to recreate the in-store shopping experience . An example? This was provided to us by Adnkronos , which reported on the livestream shopping experience of the Bath & Body Works store manager in Milan. The store manager, together with a colleague, showed the store's products in live streaming, answering participants' questions in the chat on the spot. In this way, users were able to communicate with the shop assistants just as happens in a normal physical store. LIVESTREAM SHOPPING: SUCCESSFUL EXAMPLES Livestream shopping exploded during the pandemic, when in-store sales dropped dramatically globally. As anticipated, the phenomenon has taken hold in China , where Millennials and Gen Z usually purchase via livestream shopping, being the main users of social networks and streaming platforms.
Above all, they love to be entertained and asked questions, deriving Paraguay Mobile Number List immense gratification from the influencer's answers. This is why users are more likely to purchase sponsored products during a live broadcast: they are emotionally involved in the sales process and, with the simple purchase of a product, they feel an integral part of a community of enthusiasts. In summary, livestream shopping expertly blends storytelling and emotional marketing with the aim of transforming a community of users into active customers of a brand. HOW DOES LIVESTREAM SHOPPING WORK? As anticipated, three elements are necessary to structure a livestream shopping session : a live streaming platform . It can be a social network like Instagram or TikTok, but also an e-commerce like Taobao or Amazon, more precisely on Amazon Live . an influencer with an already consolidated user base , or a figure capable of entertaining and answering questions regarding the sponsored product. a quality product to promote . Users can be very critical and the risk of a sh*tstorm a shower of very negative comments) against the brand and the influencer is just around the corner.
For this reason it is necessary to offer satisfactory and well-made products and services. livestream shopping You don't need an influencer or famous personality to integrate livestream shopping into a brand's digital strategy. This technique, in fact, can be used to recreate the in-store shopping experience . An example? This was provided to us by Adnkronos , which reported on the livestream shopping experience of the Bath & Body Works store manager in Milan. The store manager, together with a colleague, showed the store's products in live streaming, answering participants' questions in the chat on the spot. In this way, users were able to communicate with the shop assistants just as happens in a normal physical store. LIVESTREAM SHOPPING: SUCCESSFUL EXAMPLES Livestream shopping exploded during the pandemic, when in-store sales dropped dramatically globally. As anticipated, the phenomenon has taken hold in China , where Millennials and Gen Z usually purchase via livestream shopping, being the main users of social networks and streaming platforms.