Post by flora60468 on Feb 25, 2024 15:50:34 GMT 9.5
So you’ve got a solid mailing list of devotees who believe in the good work you put out. And you also have an upcoming product/app/site that’s better than the invention of sliced bread. Now wouldn’t it be fantastic if you could create enough buzz with your mailing list that you end up having thousands of people signing up on waitlists to get access to your upcoming release? Well, by creating an alluring and irresistible email campaign that teases and builds up anticipation for your project, you can create a great amount of support and succeed in your project goals. Here’s a simple 6-point guide, using a case study from SlideDeck 2.0’s recent release, that outlines what you need to do to create your own successful email teaser campaign. 1. Is an email teaser campaign right for you? Before you decide to launch an epic email teaser campaign, you should determine whether your campaign has a compelling story arc (described in detail in point 3) and enough content to justify sending out numerous emails to your subscribers.
Email campaigns run the risk of annoying or upsetting Chinese Malaysia Phone Number List subscribers (to the point of unsubscribing!), and can sometimes turn out to be harmful to your upcoming project’s cause. 2. Determine the goal So you’ve decided to run an email teaser campaign? Well, it’s now time to ask yourself what you want to get out of the campaign. For example: Do you want to generate traffic for a website launch? Do you want to build signups for pre-orders? Is there a contest or event you want your subscribers to participate in? In the case of SlideDeck 2, while creating anticipation for and awareness of our upcoming big release was important to the overall product, our campaign’s main goal was to gain pre-orders prior to its March release. Note that your teaser campaign goal should focus on a specific action or conversion point.
While broader ideas like “I want more traffic and awareness of my product” are important things to foster in your campaign, it’s important to determine a focus and direction that compel your audience to take action toward your goal. 3. Plan and outline the story arc In order to keep your subscribers interested and readily opening your emails, you’ll need to create a compelling story that entices them to want to continue “reading on.” Think of the individual emails in your campaign as chapters in a book. To keep your audience engaged in your emails, you’ll need to incite a desire for them to 1) read on to the next chapter, 2) know where they are in the story at all times, and most importantly, 3) finish the book. A tantalizing teaser campaign should have four main parts: The tease “The Tease” is the opening email to your email teaser campaign. It lets the audience know something big is coming.
Email campaigns run the risk of annoying or upsetting Chinese Malaysia Phone Number List subscribers (to the point of unsubscribing!), and can sometimes turn out to be harmful to your upcoming project’s cause. 2. Determine the goal So you’ve decided to run an email teaser campaign? Well, it’s now time to ask yourself what you want to get out of the campaign. For example: Do you want to generate traffic for a website launch? Do you want to build signups for pre-orders? Is there a contest or event you want your subscribers to participate in? In the case of SlideDeck 2, while creating anticipation for and awareness of our upcoming big release was important to the overall product, our campaign’s main goal was to gain pre-orders prior to its March release. Note that your teaser campaign goal should focus on a specific action or conversion point.
While broader ideas like “I want more traffic and awareness of my product” are important things to foster in your campaign, it’s important to determine a focus and direction that compel your audience to take action toward your goal. 3. Plan and outline the story arc In order to keep your subscribers interested and readily opening your emails, you’ll need to create a compelling story that entices them to want to continue “reading on.” Think of the individual emails in your campaign as chapters in a book. To keep your audience engaged in your emails, you’ll need to incite a desire for them to 1) read on to the next chapter, 2) know where they are in the story at all times, and most importantly, 3) finish the book. A tantalizing teaser campaign should have four main parts: The tease “The Tease” is the opening email to your email teaser campaign. It lets the audience know something big is coming.