Post by account_disabled on Mar 9, 2024 13:07:23 GMT 9.5
Every time we perform an action on our mobile phone, be it unlocking the screen, making a "tap", writing a message, we perform what in jargon is known as a " tap ". An American company, DScout , in 2016 tried, through an experiment, to calculate the average number of these "touches" performed daily by a sample of volunteer users. The result? On average, each smartphone owner makes 2617 "touches" per day, with a small percentage of users (less than 10%) managing to double this figure. In this context we intend to introduce you to the little miracle of SMS Marketing : every day, wandering around social networks, messaging platforms and browsers, we are addicted to the continuous incoming stimuli, almost no longer paying attention to them.
The SMS, this type of communication widely used in the past, before cell phones became smartphones, represents the only type of notification that the user still looks at carefully. After years spent in the background, SMS has returned to the fore in the marketing field, precisely because of its ability to stand out from the background noise. Although what has been said is absolutely true, to make the most of the potential offered you Hong Kong Telegram Number Data must be aware that the opening of the message (equal to approximately 98%) is only the first step. The content inside is as important as the means by which it is sent, and a generalized text message sent without a precise target will have the same effect as an email in the trash: null.
If creativity reigns supreme on the content, on the last point it is possible to proceed through a very specific method: segmentation . SMS and segmentation: one message at a time We are all familiar with the stereotype of the standard promotional SMS, generalized, often completely in capital letters and completely outside our interests. Whoever sent that message wasted their resources, acting in one of the following two ways: by creating an SMS campaign without segmentation, or by making a mistake in optimizing the communication for the target, previously segmented in its database. Before sending, as we have just written, segmentation must take place.
The SMS, this type of communication widely used in the past, before cell phones became smartphones, represents the only type of notification that the user still looks at carefully. After years spent in the background, SMS has returned to the fore in the marketing field, precisely because of its ability to stand out from the background noise. Although what has been said is absolutely true, to make the most of the potential offered you Hong Kong Telegram Number Data must be aware that the opening of the message (equal to approximately 98%) is only the first step. The content inside is as important as the means by which it is sent, and a generalized text message sent without a precise target will have the same effect as an email in the trash: null.
If creativity reigns supreme on the content, on the last point it is possible to proceed through a very specific method: segmentation . SMS and segmentation: one message at a time We are all familiar with the stereotype of the standard promotional SMS, generalized, often completely in capital letters and completely outside our interests. Whoever sent that message wasted their resources, acting in one of the following two ways: by creating an SMS campaign without segmentation, or by making a mistake in optimizing the communication for the target, previously segmented in its database. Before sending, as we have just written, segmentation must take place.